Neo Lee — Furniture Sourcing Expert in Foshan with 15 Years & Direct Factory

Short answer: I'm Neo Lee, a furniture sourcing expert based in Foshan, Guangdong — China's furniture capital — with 15 years of hands-on experience. I own and run ATTICO CASA, a 20,000 m² direct furniture factory that has been producing sofas, beds, mattresses, dining furniture and contract seating for importers worldwide since 2006. Our standard catalogue carries over 1,000 SKUs covering both residential and commercial furniture, and we handle OEM/ODM projects to your drawings. What we don't build in our own workshop — roughly 20 percent of specialist categories — I can source directly from my 20-year network of trusted Foshan factories at their factory-ex price, no markup. If you are planning a furniture order, a contract project or a sourcing trip to China, we should talk.

Written by Neo Lee, founder of ATTICO CASA. For fifteen years I have worked at every stage of the Foshan furniture industry — from cutting lumber and assembling frames as a young carpenter, to running QC lines, managing export logistics and now owning the factory. I see more furniture buyers arrive in Guangzhou or Lecong every week with a list and no factory visit planned. This article is for them.

There are two ways to buy furniture from Foshan. The first is to walk the showroom lanes of Lecong, compare swatches with three traders and book a container with a broker whose factory you have never seen. The second is to work with someone who has grown up inside the industry, who owns a factory you can visit, and who knows every workshop within forty minutes of their front door. I built ATTICO CASA to serve the second group — buyers who care where their furniture comes from and who want to talk directly to the person who decides how it is made.

15 Years in Foshan — From Apprentice to Factory Owner

I arrived in Foshan in 2009 as a nineteen-year-old apprentice in a wood-framing workshop, earning twenty yuan per day sanding chair legs. That workshop is gone now, but the lesson it taught me — every problem in the furniture business can be traced back to a factory you did not visit — has stayed with me. I spent the next three years moving between workshops, learning frame construction, foam stuffing, leather cutting and upholstery, and in 2012 I joined what was then ATTICO CASA's framing workshop as a production supervisor. By 2015 I was running the upholstery and QC lines; by 2018 I had bought a controlling stake in the company and begun expanding the workshop.

ATTICO CASA was founded in 2006, so the factory itself has twenty years of production history — of which I have been hands-on for the last fifteen. That distinction matters. Twenty years of workshop history means two decades of accumulated craftsmanship and process. Fifteen years in my case means I know what every one of my fifty seamstresses and senior carpenters is capable of, which batches they can handle alone, and which ones I need to supervise directly. I have personally negotiated with foam suppliers every quarter since 2014, and I still walk the framing floor before breakfast every production day.

This is not a biography to make you feel impressed. It is to make you feel informed. When you message me with a question about frame wood or foam density, you are talking to someone who has made that frame, cut that foam, inspected the resulting sofa and shipped it. When you come to the factory, I will show you the specific workshop where your order will run, introduce you to the foreman, and take you through a QC checklist that I personally designed. There is no trading layer between us.

ATTICO CASA — Our Factory & Product Range

Our factory sits on an 11-acre site in Jiujiang Town, Nanhai District — the same industrial park that feeds many of Foshan's mid-to-high-end upholstery brands. We operate 20,000 m² of production space split into four departments: wood framing, foam cutting, upholstery sewing and finished-goods QC. We also run a 5,000 m² showroom on the fourth floor where wholesale buyers confirm their orders, sample swatches and compare foam densities side by side.

Residential furniture — our core catalogue

We carry over 1,000 SKUs across six residential categories. Our strongest lines are modern upholstered sofas (l-shaped, modular and curved), panel beds and storage beds, pocket-sprung and memory-foam mattresses, marble-look coffee tables and side tables, and solid-wood dining sets. Every piece in our catalogue is built in our own workshop or in one of two sister framing workshops within ten minutes of our gate.

Commercial and contract furniture

For contract and hospitality buyers — hotels, serviced apartments, restaurant chains, office fit-outs — we have a separate contract line with reinforced frames, higher-density foam and commercial-grade upholstery. Our contract range covers lobby sofas, guest-room armchairs, restaurant booth seating, office breakout seating and outdoor dining sets. Recent projects include serviced apartments in Dubai, boutique hotels in Lisbon and a retail chain fit-out in Nairobi.

QC in every department

Every order is tracked through a 25-point checklist that I designed after twelve years of chasing down defects on shipped containers. QC technicians are stationed at the lumber inbound stage (moisture under 12 percent), the frame assembly stage (joint torque verified with a torque wrench), the foam-stuffing stage (density spot-checked against spec), and the finished-goods stage (every drawer opens and every hinge is tested). The defects you find in your own warehouse after a 30-day ocean voyage should have been caught in our workshop on day twelve. We make sure they are.

Beyond Our Factory — Leveraging the Foshan Network

This is the part most buyers do not expect. ATTICO CASA covers roughly 80 percent of the furniture categories most importers ask for. If you need a solid-wood dining set, a curved leather sofa, a pocket-sprung mattress or contract armchairs — we build it here. If you need something outside our core product range — custom marble dining tables, stainless-steel outdoor chairs, rattan conservatory furniture, occasional antique reproductions, or very large contract runs beyond our monthly capacity — I can source it for you directly from another Foshan factory.

How this works and why it is not a middleman operation: fifteen years in the industry has given me direct contact with more than 200 factory owners and foremen across Foshan's sub-clusters in Shunde, Nanhai, Lecong and Longjiang. When you ask me for something we do not make, I do not go to a broker. I call the factory owner I have known for ten years, ask for their current production slot, get their factory-ex price, and pass that price on to you without any markup. We handle the coordination — factory visit, QC, consolidation, shipping — but we charge you for our management time, not for the product itself. The factory sets the factory-ex price. We just make sure the product arrives in your container correctly and on time.

There is a reason I built ATTICO CASA first and only then started using my network. If you buy from a broker who does not own a factory, every quote is a margin — the broker adds their fee, the sub-factory adds another, and you have no way of knowing which of the three sources the broker actually used. When you work with me, you talk to someone who owns a factory you can walk into, who tells you honestly whether we build it or whether I will source it from a friend in Longjiang, and who gives you the price either way.

Custom Projects — OEM, ODM, Bespoke Furniture

If you have drawings — of a single piece or of a full hotel suite — we quote within three working days. Our engineering team produces a manufacturing drawing from your design, sends it back for approval, and builds a prototype before we cut a single batch. OEM orders (your logo on our frame) and ODM orders (your design built in our workshop) are handled by the same project manager from kickoff to container loading.

Custom finishes — specific fabric, leather, paint color, leg shape, hardware supplier — are handled in our material library, where we keep 150+ fabric and leather grades in stock for sampling. If your finish is not in stock, we source the swatch from the supplier and have it in your hands within three days. There is no such thing as "close enough" in custom furniture. There is your spec, and there is what we build.

How to Work With Me — The Process

The standard flow from first email to loaded container is 6–8 weeks. Here is how we run it:

1. Send your sourcing list. Use the form on the wholesale page or email me directly. Tell me the products, quantities, any custom specifications, and your destination country. If we build it here, I quote factory-ex and DDP prices within 48 hours. If I need to source it from another factory, I confirm the source before quoting.
2. Approve swatches and samples. We ship fabric, leather and finish swatches free of charge. Prototype pieces for custom designs take 3–5 working days.
3. Place the order and pay 30 percent deposit. The deposit is for materials only — foam, wood and hardware paid directly to suppliers — not a speculative fee. We run a production meeting on day zero and send you the final schedule.
4. Production runs for 25–35 working days. We send mid-production photos at the halfway point and finished-goods photos 48 hours before loading. You can request a live video call to the workshop at any point.
5. Inspection and balance payment. You can send your own inspector or use a third-party service (SGS, TÜV) — we co-operate with every inspection company that operates in Foshan. Once inspection is cleared and the 70 percent balance is paid, we load the container.
6. Shipping documents and follow-up. We send the bill of lading, commercial invoice, packing list, certificate of origin and all safety documentation within 24 hours of loading. Every client gets my direct WhatsApp number for the duration of the shipment and for six months after delivery.

Visit Us & Get in Touch

We welcome wholesale buyers to visit the factory and showroom in person, by appointment. The plant is open Monday to Saturday, and most visitors book a visit during the Canton Fair window (Phase 2, October 23–27 in 2026) — the drive from Pazhou is about 40 minutes, and we can arrange pickup from the fair ground if you give us a day's notice. If you cannot make the trip, we run live showroom walks on WeChat video and WhatsApp on request.

• Factory address: No. 4, Jianye 2nd Road, Shatou Nanjin Village Industrial Zone, Jiujiang Town, Nanhai District, Foshan City, Guangdong Province, China (广东省佛山市南海区九江镇沙头南金村工业区4号)
• Phone / WhatsApp: +86 150 1742 8790
• Email: [email protected]
• Online: see our factory, wholesale programs, product catalogue, and contact page

Maps:

• 安迪高家具 on Amap (高德地图)
• Our Foshan factory on Google Maps

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